Impact initiatives, working with Brighton and Hove City Council, held our 2023 Ageing Well Conference on
21 June. It was a full day with a morning of expert speakers and an afternoon
of interactive workshops.

Age of Wisdom

We were delighted that 80 of the 100 booked delegates attended and that the people there were fully engaged, with energy and interaction in all the rooms. 100% of respond- ents to the evaluation said they learnt something on the day and many people shared their intentions to make changes based on their learning. These included very practical things and more subtle but important changes to thinking.

AWC ATENDEE

It was the best conference I have ever attended with so much to take away and learn from, the speakers were very knowledgeable and engaging. The light relief of Dave Lynn after lunch was simply amazing, unexpected and totally funny

Planning for next year

We are already planning next year’s Ageing Well Conference and will be setting a date and a theme soon. It will be held in early Spring 2024 with the likely theme of Community Ageing Well. If you would like to be involved or would like to tell us what you would like to see/hear about please get in touch: ageofwisdom@impact-initiatives.org.uk.

AWC ATENDEE

I will be more mindful not to blame my mistakes on my age. I will also be more aware how wording on job adverts can affect applicants

Morning Speakers

Dr Hannah Swift

Senior Lecturer in Social and Organisational Psychology at the University of Kent.

Ageism and Attitudes to Age

Sharing her research into attitudes to age, age & dementia-friendly communities, workplaces and design, unconscious bias and nudging, diversity, Hannah will cover how we perceive age groups and age stereotypes.

She will demonstrate the consequences of these, how unconscious bias works, the importance of tackling ageism for health and well-being and the benefits of age-diversity in the workplace.

Elizabeth Griffin, Leeds Older People’s Forum

Transforming Leeds to become an Age Friendly City

Elizabeth is a specialist in community develop- ment, coproduction, health and wellbeing and working with older people. Drawing on her 23+ years’ experience of working in the public and third sector Elizabeth will take us through Leeds journey to become an Age Friendly City and how businesses and organisations have bene- fitted from embracing this.

Al Deakin, Space Doctors

A certified B-Corporation which help brands and organisations to connect and respond to cultural change.

How to Understand and Connect with an Older Audience

Bringing their expertise from working with Global brands including Unicef, Meta, Gillette and Haagen Dazs they will explain how they help businesses and global brands connect with culture, so they become more meaningful, relevant and impactful. They will explore with us how organisations and businesses can better understand and communicate with older consumers.

Davina de Laszlo

Age and Dementia Friendly Public Health Specialist at Brighton and Hove City Council.

Introducing and explaining the benefits of Brighton and Hove’s Age and Dementia Friendly City toolkit

Davina will be introducing and explaining the benefits of the Brighton and Hove City Council toolkit. She will explain how this will help businesses and organisations respond to the potential of our older population.

Workshops

Workshops will be facilitated by specialists in their field from national and international businesses, organisations and universities. They will be an opportunity for delegates to explore specific topics in greater depth in interactive sessions. Delegates will have the opportunity to select two workshops on the day.

Workshop 1 – Dr Laura Hughes, Kings College, London

Fighting the silver ceiling: the contributions of older people in the workforce and beyond.
An interactive discussion about the impact of working and retirement in older age, including how to change perception of the older workforce.

Workshop 2 – Dr Hannah Swift, University of Kent

Fighting the silver ceiling: the contributions of older people in the workforce and beyond.
An interactive discussion about the impact of working and retirement in older age, including how to change perception of the older workforce.

Workshop 3 – Mo Kanjilal, Watch This Sp_ce

Releasing the potential of older people – putting theory into practice
Tips and Advice on creating changes that stick in creating a diverse and inclusive workforce.

Workshop 4/Informal Q&A – Davina de Lazlo, Brighton & Hove City Council

Age and Dementia Friendly Business Recognition Scheme
An informal opportunity to talk with Davina about how the Recognition Scheme works and how you might be able to apply it in your own organisation or business.

GLORIA

I will be more mindful not to blame my mistakes on my age. I will also be more aware how wording on job adverts can affect applicants

Brighton Arts Building

The Venue was University of Brighton Arts Building and so we used the opportunity to showcase the exhibition of Brighton older people taken by Maria Scard
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